

Zanella
Content Strategy & Social Media
We’ve partnered with high-end men’s trousers brand Zanella, to build, manage, and grow their digital content strategy across all platforms. After sitting down with their internal team to do a deep-dive into their brand ethos, we developed a brand voice and messaging strategy, establishing content pillars and subsets, and defining jobs by platform for each. Along with this, we mapped out how each piece interacted between paid, owned, and earned media.