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Sustainability & Consumerism

94% of Adult Consumers Say a More Sustainable Lifestyle Is Important Finds Study From Compose[d] x MaCher

Sustainability Significantly Impacts Purchasing Behavior and 47% Would Pay More for Sustainable Products

New York, NY — May 6, 2021 — A new study, Sustainability & Consumerism: U.S. Consumer Behaviors and Preferences, released today by Compose[d], a digital creative services and strategy agency, and MaCher, a promotional product and design company, takes a deep dive on how consumers view sustainability and their expectations of brands. The study surveyed 1,000 consumers (age 18–75) in the U.S. in March 2021.

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Our Sustainability Partner, Derek Sabori/The Underswell gives his thoughts on this crazy year that we’ve had, some positive takes from it, and what we can look forward to in the year ahead.

What a mixed bag 2020 has been, right? I don’t know about you, but I came into 2020 thinking it was all good, that THIS was going to be the year. By March, however, it was clear that THIS was going to be THE year; just in a different way.

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